Mercedes-AMG Develops First Standalone High-Performance SUV - Born in Affalterbach

Mercedes-AMG is set to introduce its first-ever standalone high-performance SUV, marking a new chapter in the brand's illustrious history. The innovative SUV, dubbed “Born in Affalterbach”, is being developed entirely in-house and is built on the brand's proprietary AMG.EA electric high-performance platform.

This full-size electric off-roader is slated for initial test drives this winter, signaling the beginning of an exciting new era for Mercedes-AMG in the electric vehicle market.

High-performance SUVs have been a cornerstone of the AMG brand for over 25 years. The launch of the ML 55 AMG in the 1990s revolutionized the segment, establishing Mercedes-AMG as a leader in performance-oriented off-roaders. Today, the AMG portfolio boasts six SUV model lines, including the GLA, GLB, GLC, GLE, GLS, and EQE SUV models. Among them, the Mercedes-AMG G 63 (energy consumption combined: 15.7-14.7 l/100 km, CO₂ emissions combined: 358-335 g/km, CO₂ class: G) stands as the crown jewel of AMG's performance SUV lineup.

With the new Born in Affalterbach SUV, Mercedes-AMG is taking a bold step forward by designing the entire vehicle architecture from scratch. This will be the second model to be built on the AMG.EA electric platform, joining other electric high-performance vehicles currently in development. The new model underscores the brand's commitment to blending AMG's signature performance with cutting-edge electric vehicle technology.

“SUVs have been among our most popular models for many years. With the 'Born in Affalterbach' SUV, we are responding to this trend by offering our customers a truly captivating high-performance off-roader based on the AMG.EA platform. Our new high-performance architecture follows a clear philosophy: 'AMG First, EV Second.' This means that the vehicles not only excel as electric vehicles but also embody the core AMG qualities of emotion and performance.”

The Born in Affalterbach SUV will be a revolutionary addition to the AMG lineup, combining the thrill of a high-performance off-roader with the benefits of fully electric powertrains. As with all AMG models, this vehicle will deliver exceptional performance, agility, and driving dynamics, marking a new era for performance SUVs.

As the latest chapter in Mercedes-AMG's legacy of high-performance SUVs, the Born in Affalterbach model is poised to push the boundaries of what a luxury electric off-roader can achieve.

The stated values were determined in accordance with the prescribed WLTP (Worldwide Harmonized Light vehicles Test Procedure) measurement procedure. The ranges given refer to the German market. The energy consumption and CO₂ emissions of a car depend not only on the car's efficient use of the fuel or energy source, but also on driving style and other non-technical factors.