Mercedes-Benz Launches AMG C 63 S E PERFORMANCE and Inaugurates Luxury Facility in Delhi NCR

Mercedes-Benz has introduced the groundbreaking Mercedes-AMG C 63 S E PERFORMANCE, which features the world's most powerful four-cylinder engine coupled with innovative Performance Hybrid Technology derived from Formula 1. This cutting-edge hybrid vehicle takes performance to new heights, redefining the luxury sports sedan segment in India.

In addition, Mercedes-Benz inaugurated a state-of-the-art luxury 3S facility in the Delhi NCR-Noida region in collaboration with its long-standing partner Silver Arrows. With plans to open three more outlets in the Delhi NCR region within the next 30 days, Mercedes-Benz now boasts the largest luxury footprint in the area, setting a new standard for luxury automotive dealerships.

As part of its commitment to expanding its presence in India, Mercedes-Benz has transformed 18 of its facilities to international standards in 2024. This includes 7 newly opened and 11 revamped outlets, all adhering to the latest luxury formats. By the end of 2024, Mercedes-Benz will have transformed 40 of its outlets into globally recognized luxury facilities, further enhancing its customer experience.

Mercedes-Benz's “Retail of the Future” business model has also seen tremendous success, completing 3 years of operation in India. This pioneering model has helped deliver over 50,000 cars through the “Direct to Customer” retail approach, offering complete transparency and an enhanced buying experience for Indian consumers.

“Mercedes-Benz has been firmly leading the luxury car market in India, with the C-Class continuing to top customer preferences. With the AMG C 63 S E PERFORMANCE featuring F1 Hybrid Technology, we are completely redefining the luxury performance segment in India. This car is for passionate drivers and performance seekers who demand cutting-edge motorsport technology in their production vehicle,” said Mercedes-Benz India CEO.

The new AMG C 63 S E PERFORMANCE will further strengthen the sporty C-Class portfolio, which already offers a dynamic range of models, including the C 200, C 220d, C 300 AMG Line, AMG C43, and the exclusive AMG C 63 S E PERFORMANCE. This model is designed for those who crave extraordinary performance and advanced hybrid technology.

Mercedes-Benz India's Retail of the Future model has been highly successful, offering complete price transparency, eliminating hidden costs, and creating a more profitable model for dealers while enhancing customer satisfaction. The success of ROTF in India has been recognized globally, with the model now adopted in other key markets such as Germany, the UK, Turkey, Malaysia, and Thailand.

ROTF's success has been showcased in the 18th Edition of the prestigious Strategic Management: Concepts and Cases by Pearson, highlighting how innovative disruptions in business models can significantly enhance the customer experience and dealer profitability.