IWATA, November 7, 2024 - Yamaha Motor Co., Ltd. (Tokyo: 7272) has announced an investment in French electric vehicle company Electric Motion SAS (hereafter, "Electric Motion"), a pioneer in the development and manufacturing of electric motorcycles for trials and off-road riding.
Strategic Investment to Expand Presence in the Electric Motorcycle Market
This investment marks a significant step for Yamaha Motor in expanding its presence in the electric motorcycle market. By collaborating with Electric Motion, the two companies aim to explore new possibilities in electric motorcycles, particularly in the competitive segment. The partnership will leverage both companies' expertise and capabilities to advance technology development and innovation in electric motorcycles.
Electric Motion's Global Success in the Trials and Off-Road Motorcycle Markets
Founded in 2009, Electric Motion has rapidly expanded its global footprint, selling electric motorcycles under the "EM" brand name in over 40 countries, including Japan. The company has achieved impressive results in prestigious competitions, including the Trial World Championship and the FIM E-Xplorer World Cup, the leading electric off-road motorcycle racing series. Electric Motion's success in these events demonstrates the growing potential of electric motorcycles in competitive trials and off-road biking.
Yamaha's Commitment to Environmental Sustainability
As part of its commitment to sustainability, Yamaha Motor is working toward becoming carbon neutral across all of its supply chains and business activities by 2050, in line with the Yamaha Motor Group Environmental Plan 2050. This investment in Electric Motion aligns with Yamaha's strategy to promote the development of environmentally-friendly technologies and products that contribute to a sustainable future. By fostering innovation in electric motorcycles, Yamaha continues to lead the way in advancing green technologies in the mobility sector.
For more details, visit Yamaha Motor Co. Ltd Website
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