Subaru of America has revealed official pricing for the 2027 Subaru Impreza, lowering the hatchback's entry point by $2,000 while simultaneously making a larger, more powerful engine standard across the range. Starting at an MSRP of $24,595, the updated model solidifies its position as the most affordable all-wheel-drive compact car available in the United States market.
The price reduction comes alongside a strategic reorganization of the Impreza lineup, eliminating smaller engine offerings to simplify choices for compact car buyers who require all-weather traction without crossover pricing.
What Is New for the 2027 Subaru Impreza?
The major headline for the 2027 model year is a streamlined two-trim portfolio consisting exclusively of the entry-level Base and the sport-styled RS. Subaru has completely retired the older 2.0-liter base engine, standardizing the upgraded 2.5-liter SUBARU BOXER engine on all models.
While the outgoing entry trim began at a higher price point, the newly configured 2027 Impreza Base cuts the barrier of entry while delivering 180 horsepower out of the box. Beyond mechanical upgrades, the cabin benefits from revised door panel textures and updated contrast stitching along the center console, alongside an expanded exterior color palette featuring newly added Ignition Red.
Trim Breakdown and Standard Features
Subaru has equipped both available trims with generous amounts of standard convenience and active safety technology, preventing the entry trim from feeling like a bare-bones fleet special.
- 2027 Impreza Base: Comes standard with 17-inch dark gray alloy wheels, steering-responsive LED headlights with high beam assist, push-button start with keyless access, dual-zone automatic climate control, durable Tricot cloth seating, and USB-A and USB-C ports. Infotainment is handled by Subaru's dual 7.0-inch touchscreen array with wired Apple CarPlay and Android Auto integration.
- 2027 Impreza RS: Retains its previous starting price of $29,495 and adds aggressive exterior styling, including 18-inch dark gray alloy wheels, LED fog lights, and a Crystal Black Silica rear roof spoiler. The interior receives upgraded RS cloth upholstery, an 11.6-inch tablet-style multimedia touchscreen with wireless Apple CarPlay and Android Auto, a high-output wireless phone charger, standard heated front seats, heated exterior mirrors, and windshield wiper de-icers.
Both models come equipped with Subaru's EyeSight Driver Assist suite, providing pre-collision braking, lane departure warning, lane keep assist, advanced adaptive cruise control with lane centering, and emergency stop assist. The RS trim adds standard blind-spot detection with rear cross-traffic alert and emergency lane keep assist.
Powertrain, Transmission, and Cargo Specifications
Every 2027 Subaru Impreza utilizes the same powertrain combination, eliminating the performance penalties historically tied to budget trims.
- Engine: 2.5-liter naturally aspirated SUBARU BOXER 4-cylinder
- Power: 180 horsepower
- Drivetrain: Subaru Symmetrical All-Wheel Drive standard
- Transmission: Lineartronic Continuously Variable Transmission (CVT) with steering-wheel paddle shifters and an 8-speed simulated manual mode
- Drive Modes: Dual-mode SI-Drive offering Intelligent and Sport settings
- Cargo Volume (Seats Up): 20.4 cubic feet
- Cargo Volume (Seats Folded): 56.0 cubic feet
Pricing, Options, and Availability
Official pricing for the 2027 Subaru Impreza lineup reflects a rare downward adjustment in an inflationary market:
- Impreza Base (CVT): $24,595 MSRP ($2,000 reduction compared to the outgoing 2026 model)
- Impreza RS (CVT): $29,495 MSRP (Price unchanged from previous model year)
- RS Option Package (Code 33): $2,070 (Adds a 10-speaker 432-watt Harman Kardon premium audio system, a power moonroof, and a 10-way power driver seat with lumbar support)
- Premium Paint: Citron Yellow Pearl is available for an additional $395
- Destination and Delivery: $1,245 ($1,395 for retailers in Alaska; local distributor fees may vary across select northeastern states and Hawaii)
Subaru confirmed that the 2027 Impreza will continue to be manufactured at its Gunma assembly facility in Japan. The new vehicles are officially scheduled to begin arriving at Subaru retailers across the United States in late 2026.
Why It Matters for Car Shoppers
In an automotive marketplace where average new vehicle transaction prices hover near record highs, lowering an entry price by $2,000 is an unusual consumer-friendly move. Most budget compact cars have abandoned all-wheel drive entirely, or restrict four-wheel traction to costly crossover trims.
By including the 180-horsepower engine and all-wheel drive on a $24,595 hatchback, Subaru creates an exceptional value balance. Shoppers who regularly deal with winter climates get an economical vehicle with 56 cubic feet of maximum utility without paying the price or fuel penalty of a high-riding compact SUV.
What Remains Unknown
While Subaru released full specifications, standard equipment lists, and trim pricing, a few details have not yet been disclosed by the automaker:
- Official EPA fuel economy ratings for the base trim with the 2.5-liter engine
- Specific retail delivery dates and showroom availability outside of the general late-2026 timeline
- Pricing and trim availability for non-US markets, including Canada
AkulRide Verdict
The 2027 Subaru Impreza represents an exceptionally smart recalibration. Rather than decontenting the vehicle to chase a lower sticker price, Subaru stripped away slower, underpowered base configurations and standardized its best naturally aspirated engine across the entire board. Pairing standard all-wheel drive, 180 horsepower, and comprehensive active safety with a genuine $2,000 price drop makes the 2027 Impreza one of the most compelling value propositions in the modern compact segment.
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